Kingston,
ON,
Canada
Type
Public
Degrees offered
Bachelor's Degree
The Master of Science in Marketing program is tailored for individuals aiming to advance into PhD programs and academic professions. Participants will develop a strong foundation in marketing strategy, management principles, and consumer psychology. The curriculum provides opportunities for specialized research in various marketing domains such as brand development, brand stewardship, persuasive consumer techniques, ethical consumption, consumer advocacy, and social media's role and influence.