Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
Hands-on learning through client projects, simulations, and software labs equips you with the expertise and assurance to thrive in diverse marketing and sales roles
Blend of academic concepts with extensive real-world implementation across integrated marketing communications, digital content strategies, and various sales and marketing disciplines
Expand your capabilities beyond conventional marketing with training in project coordination, performance analytics, Adobe tools, visual design, web development, and ethical practices
Build professional experience with an optional co-op opportunity featuring three four-month work terms over a year
Learn from faculty with industry experience who share practical marketing insights in their teaching.
Key learning outcomes
Create complete marketing strategies (covering product, pricing, promotion, and distribution) for external companies
Design unified marketing communication campaigns for community non-profits
Strengthen presentation and writing abilities while mastering design principles and digital tools for creating reports and presentations
Digital content creation and distribution methods
Sales techniques and customer relationship approaches
Ethical business operations and sustainable practices
Project coordination methodologies
Adobe Creative Cloud applications for business
B2B marketing strategies
OSSD or equivalent (Mohawk Academic Upgrading, GED) including:
Grade 12 English, C or U or equivalent
Grade 11 Mathematics, C, M or U level or equivalent (M or U level recommended)
English Language Requirements
See below for accepted equivalents for Grade 12 English:
Successful completion of the GAS-English for Academic Purposes (478 or 278) program
TOEFL minimum score of 550 (80 Internet based) or IELTS Academic minimum score of 6.0 overall with no band less than 5.5.