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This program immerses you in the fast-paced world of advertising and marketing communications. You'll develop expertise in both conceptual and practical elements of modern marketing strategies while mastering essential industry skills needed for effective advertising functions across traditional and digital platforms. The curriculum features specialized courses such as social media strategy, media purchasing and planning, unified marketing approaches, professional communication techniques, sales principles, visual design, and digital media production. Through work-integrated learning experiences at Treefort, Georgian College's internal advertising agency, you'll gain real-world practice by working on actual client projects that apply your classroom knowledge.