Bachelor of Commerce in Marketing in Edmonton Canada | University of Alberta

Marketing plays a vital role for every business, serving as a bridge to consumers, offering outside insights, guiding innovation and expansion, while boosting income, worth, and customer retention.

The Marketing curriculum at the Alberta School of Business leverages our faculty's globally recognized research in retail, market analysis, and consumer psychology. This program blends academic research with creative instructional approaches: beyond traditional lectures, you'll engage in management case studies, collaborative assignments, and realistic market scenarios. You'll also gain hands-on expertise in consumer and market evaluation, executive decision-making, and executing marketing strategies, equipping you for advanced marketing careers.

The Alberta School of Business provides one of Canada's most extensive BCom programs, featuring five distinct degree options, 11 concentration areas, and numerous specialization and experiential learning opportunities through student organizations, startup hubs, academic contests, international exchange programs, and beyond. Our coursework emphasizes teamwork and practical projects, with faculty members being distinguished educators and industry specialists who will push you to apply concepts as you progress toward your professional aspirations.