Bachelor of Business Administration in Marketing in Antigonish Canada | St. Francis Xavier University

Marketing focuses on comprehending customer needs and priorities while crafting and conveying solutions to address their challenges. It blends creative expression with analytical methodologies. This multifaceted discipline encompasses roles ranging from innovating products, services, or concepts to interpreting complex datasets, stimulating demand, crafting compelling value propositions, and managing stakeholder relationships. Practitioners employ diverse tools including data analysis platforms, digital channels, and mobile applications across commercial, charitable, and governmental entities.

Our Marketing curriculum provides students with thorough grounding in both theoretical frameworks and practical applications, covering subjects like buyer psychology, strategic marketing, sales techniques, and corporate responsibility. Learners can investigate emerging areas such as platform-based promotion, online advertising, and smartphone-enabled transactions. Advanced coursework enables deeper dives into data interpretation. The program emphasizes practical skill development through case studies, interactive activities, virtual scenarios, corporate tours, and authentic client assignments.