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The Marketing Management - Professional Sales Graduate Certificate equips university and college graduates with the skills for a dynamic career in marketing or sales. Through a blend of classroom instruction and co-op opportunities, students develop specialized expertise, technical knowledge, and hands-on experience. The curriculum includes training in search engine marketing (SEM) and search engine optimization (SEO) using Google Analytics and Google AdWords. This Lambton College program is offered through Cestar College (PDF), an accredited private career college in Toronto, Ontario. Enrolled students at Lambton's Toronto location are considered public college students and earn full academic credit for courses completed at Cestar College. Upon fulfilling program requirements, graduates receive their credential from Lambton College.