Waterloo,
ON,
Canada
Type
Public
Degrees offered
Bachelor's Degree
MSc in Management - Marketing in Waterloo Canada | Wilfrid Laurier University
Wilfrid Laurier University
|
Waterloo Canada
Visit institution website
for more information
Qualification
Masters Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
CAD
21,171
(c. USD15,223.81)
Attendance
Full-time
Full-time Duration
12 months
The Lazaridis School's Master of Science (MSc) in Management: Marketing is a 12-month intensive program designed to develop your expertise as a marketing researcher, equipping you with sought-after capabilities in research and data analysis. This program serves as an excellent foundation whether you're pursuing a role as a marketing research analyst in corporate or public sectors, or planning to advance to doctoral studies in business.
Students receive comprehensive education in research methods and data analysis techniques, alongside fundamental marketing disciplines including strategic marketing, consumer behavior, service marketing, and brand management.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
For the OB/HRM field, you need an undergraduate (honours) degree in business, or other field relating to OB/HRM such as psychology or sociology.
For the Marketing field, you need an undergraduate (honours) degree in business/commerce, or other field relating to Marketing such as psychology, economics or sociology. Prior work experience in marketing or in a related area is not required but desirable.
For the SCM field, you need an undergraduate (honours) degree in business or other related fields such as industrial engineering or computer science.
A minimum B+ average in your undergraduate studies.
Evidence of strong quantitative skills, normally by successful completion of the GMAT Focus exam with a score of 595 or higher (formerly GMAT score of 650 or higher). You can find a link here to the GMAC conversion table. We will also accept a GRE score. A GRE score must convert to the minimum 595 GMAT Focus score required. Please note that the GMAT/GRE requirement is mandatory for the application and cannot be waived.
Proficiency in English.
Applications are reviewed by the graduate program committee, which considers all prior university grades, statement of interest, an academic writing sample, and letters of reference.
TOEFL iBT/TOEFL iBT Home Edition: minimum score of 83, with minimum skill scores of 20 in each of the skills tests (speaking, writing, reading and listening).
Paper-based TOEFL: minimum of 560.
International English Language Testing System (IELTS, IELTS Online): academic minimum score of 6.5 with no band score below 6.0.
For the Marketing field, you need an undergraduate (honours) degree in business/commerce, or other field relating to Marketing such as psychology, economics or sociology. Prior work experience in marketing or in a related area is not required but desirable.
For the SCM field, you need an undergraduate (honours) degree in business or other related fields such as industrial engineering or computer science.
A minimum B+ average in your undergraduate studies.
Evidence of strong quantitative skills, normally by successful completion of the GMAT Focus exam with a score of 595 or higher (formerly GMAT score of 650 or higher). You can find a link here to the GMAC conversion table. We will also accept a GRE score. A GRE score must convert to the minimum 595 GMAT Focus score required. Please note that the GMAT/GRE requirement is mandatory for the application and cannot be waived.
Proficiency in English.
Applications are reviewed by the graduate program committee, which considers all prior university grades, statement of interest, an academic writing sample, and letters of reference.
TOEFL iBT/TOEFL iBT Home Edition: minimum score of 83, with minimum skill scores of 20 in each of the skills tests (speaking, writing, reading and listening).
Paper-based TOEFL: minimum of 560.
International English Language Testing System (IELTS, IELTS Online): academic minimum score of 6.5 with no band score below 6.0.
Tuition
CAD
21,171