London,
ON,
Canada
Type
Public
Degrees offered
Bachelor's Degree
Ontario College Graduate Certificate in Customer Relationship Marketing and Sales Management in London Canada | Fanshawe College
Fanshawe College
|
London Canada
Visit institution website
for more information
Qualification
Graduate Certificate
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
CAD
15,964
(c. USD11,458.1)
Attendance
Full-time
Full-time Duration
7 months
Today's rapidly evolving digital landscape requires a workforce equipped with technical expertise and business acumen. As digital transformation reshapes industries, proficiency in digital strategies has become vital for driving marketing and sales success - from acquiring new clients to nurturing existing relationships. This one-year graduate certificate in Customer Relationship Marketing and Sales Management prepares you with essential CRM and CX competencies for the modern marketplace.Our program aligns with findings from Deloitte and the Manufacturing Institute's 2018 Skills Gap Study, which identified digital literacy and technical capabilities as crucial for career success. Beyond foundational CRM and CX knowledge, our curriculum focuses on:cutting-edge marketing automation platforms that deliver valuable customer insights;social CRM and digital selling skills for the new economy;innovative social media and inbound marketing approaches.Program OutcomesDevelop professional marketing strategies using industry-standard methodologies and tools;Craft customized CRM marketing plans that leverage existing client databases for scalable growth;Implement strategic communication frameworks to boost lead generation and customer loyalty;Interpret marketing technology data to enhance decision-making and problem-solving;Utilize CRM and CX methodologies to strengthen B2B and B2C relationships;Design customer journey maps to identify experience improvement opportunities and automate personalized marketing;Integrate marketing analytics and CRM platforms into sales and marketing workflows;Conduct market research to inform customer experience enhancements;Effectively communicate marketing concepts across multiple formats and audiences;Maintain professional standards while adhering to global data privacy regulations;Create business development strategies to identify and capitalize on growth opportunities;Build client relationship strategies to foster product/service loyalty;Develop comprehensive account management plans covering key accounts, territories, and categories.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
A Two- or Three-Year College Diploma, or a Degree
(Note: minimum 'C+' average or cumulative 2.5 GPA)
OR
Acceptable combination of related work experience and post-secondary education as judged by the College*
OR
Five years of work experience in the Marketing/Business field as judged by the College to be equivalent*
Note:
*Applicants may be required to submit a resume and cover letter that includes details of work experience.
Test of English as a Foreign Language (TOEFL) test with a minimum score of 88 for the Internet-based test (iBT), with test results within the last two years
International English Language Testing System (IELTS) Academic test with an overall score of 6.5 with no score less than 6.0 in any of the four bands, with test results within the last two years.
(Note: minimum 'C+' average or cumulative 2.5 GPA)
OR
Acceptable combination of related work experience and post-secondary education as judged by the College*
OR
Five years of work experience in the Marketing/Business field as judged by the College to be equivalent*
Note:
*Applicants may be required to submit a resume and cover letter that includes details of work experience.
Test of English as a Foreign Language (TOEFL) test with a minimum score of 88 for the Internet-based test (iBT), with test results within the last two years
International English Language Testing System (IELTS) Academic test with an overall score of 6.5 with no score less than 6.0 in any of the four bands, with test results within the last two years.
Tuition
CAD
15,964