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Centennial College's Marketing Research and Analytics program prepares you for a dynamic job market where companies face the challenge of interpreting vast amounts of data in an increasingly data-centric marketing landscape. This creates significant demand for skilled professionals who can leverage big data with modern analytical tools to generate valuable business insights.
This graduate certificate program blends advanced marketing research and data analytics coursework with hands-on experience using industry-standard technologies, while offering pathways to earn sought-after professional certifications.
Through your studies, you'll develop expertise in current business intelligence and marketing research tools, including SAS Enterprise Guide, SAS Enterprise Miner, Environics Analytics Envision for market profiling, SPSS, Tableau for data visualization, plus Excel and XL Miner.