Ontario College Diploma in Business - Marketing (Co-op) in London Canada | Fanshawe College

This two-year business marketing co-op diploma equips students with essential skills for careers in the marketing field. The curriculum blends traditional and digital marketing principles with market research, consumer behavior studies, and communication strategies, while also incorporating accounting and economic fundamentals. Graduates emerge prepared to launch rewarding marketing careers with both practical skills and theoretical knowledge.
The program explores key areas including consumer profiling, targeted marketing approaches, comprehensive promotional strategies, pricing models, distribution channels, and product lifecycle management. Hands-on learning opportunities involve conducting market studies, creating advertising initiatives, and developing sales strategies - often collaborating with real businesses. Students also master industry-standard software for presentations, data analysis, graphic design, and content creation.
Qualified graduates can pursue advanced studies through the Business Administration - Marketing Advanced Diploma or Honours Bachelor of Commerce (Digital Marketing) Degree programs. Flexible online options are available for both full-time and part-time students.
The Business – Marketing program features a cooperative education component, allowing students to gain valuable professional experience in their field before graduation. Below are examples of co-op positions that have helped Business – Marketing (Co-op) students begin their careers while still completing their studies.