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Marketing encompasses all activities an organization undertakes to attract customers and foster lasting relationships with them. This discipline covers advertising, sales, product and service development, brand management, and public relations.
As a Marketing student, you'll master creating complete marketing strategies, interpreting consumer behavior, and conducting market research. You'll gain skills to view businesses through the lens of customers or clients.
Through elective courses, you can build expertise in areas like advertising and marketing communications, brand strategy, retail analytics, digital marketing, sales techniques, and social impact marketing.
Students can enter this program directly from high school
Required high school classes
Mathematics
Applicants may be admitted with a mathematics deficiency that must be cleared before the second year of study.
English language proficiency
IELTS (Academic) - Overall Band Score: 6.5. With minimum individual scores of Reading: 6, Listening: 6, Speaking: 6, Writing: 6
TOEFL iBT - Internet Based: 86. With minimum individual scores of Reading: 19, Listening: 19, Speaking: 19, Writing: 19
Cambridge C1 Advanced - Overall score of 176
Canadian Academic English Language Assessment – 70. With minimum individual scores of Reading: 60, Listening: 60, Speaking: 60, Writing: 60
Duolingo English Test (DET) – 110. With minimum individual scores of: Literacy: 95, Conversation: 95, Comprehension: 95, Production: 95
PTE Academic - Overall score of 63. With minimum individual skills scores of Reading: 59, Listening: 59, Speaking: 59, Writing: 59