Ontario College Diploma in Business - Marketing in London Canada | Fanshawe College

This two-year diploma in business marketing equips students with essential skills for entering the marketing field. The curriculum blends traditional and digital marketing principles with market research, consumer behavior studies, and communication strategies, while also incorporating accounting and economic fundamentals. Graduates will emerge with both the confidence and expertise to launch a rewarding marketing career.
The program explores key areas like consumer segmentation, targeted marketing approaches, comprehensive marketing communications, pricing models, distribution methods, and product lifecycle management. Hands-on learning opportunities include conducting market studies, developing advertising initiatives, and creating business proposals – often collaborating with real clients. Students will also master industry-standard software for presentations, data analysis, graphic design, and publishing.
Qualified graduates from this marketing diploma may transition into the Business Administration - Marketing Advanced Diploma or the Honours Bachelor of Commerce (Digital Marketing) Degree programs.
Offered through traditional classroom settings with multiple intake dates (September, January, February, May) or as a flexible online (asynchronous) program, available full-time or part-time. A cooperative education option is also offered.
Career opportunities for graduates span sales, retail leadership, advertising, brand strategy, event marketing, customer relations, and market analysis. Alumni are prepared for various entry-level roles such as marketing specialist, sales associate, merchandising coordinator, advertising assistant, media planner, account manager, or research analyst.