Bachelor of Design - Business and Marketing Route in Edmonton Canada | University of Alberta

Every successful product, business, and industry relies on designers who handle key elements like advertising, packaging, and product conceptualization. The Design program's Business and Marketing track opens doors to business school courses covering economics, accounting, marketing, and consumer research. By deepening your knowledge of markets and consumer psychology, you'll gain sharper skills to evaluate, understand, and plan for design success.

Designers develop groundbreaking solutions that influence our visual and functional world, ranging from informational graphics and wayfinding systems to healthcare innovations. Our Bachelor of Design degree in the Faculty of Arts stands among North America's most progressive programs, emphasizing ethical and sustainable practices in both Industrial Design and Visual Communication Design.

The Faculty of Arts hosts one of Canada's most varied arts curricula, delivering exceptional education that equips students for impactful careers across all societal domains. With more than 900 courses spanning humanities, social sciences, and fine arts, you'll discover your ideal academic journey. Our distinguished faculty, recognized nationally and globally, enrich your learning with perspectives from their cutting-edge research and scholarly contributions. Through academic rigor, creative problem-solving, and hands-on experiences like Community Service-Learning and Arts Work Experience programs, you'll acquire the skills to excel in today's multifaceted professional landscape.