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In today's crowded and competitive market, businesses rely on marketing experts to bridge the gap between consumers and offerings, cultivate lasting connections, and drive profitability. Dawson's Marketing and Management Technology Program equips students with expertise in marketing, retail operations, and general administration, all while prioritizing customer satisfaction. Featuring two internships, optional work-study opportunities, and industry-experienced instructors, the program blends academic theory with practical training to develop adaptable marketing professionals.
Earning a DEC in Marketing and Management Technology opens doors to diverse career paths including marketing leadership, advertising and communications, retail and digital commerce, product innovation, market analysis, public relations, personnel management, and government services.
Many students continue their education in fields like Business, Management, Media Studies, or Behavioral Science. Those advancing to Concordia University's John Molson School of Business may qualify for up to five course exemptions through advanced standing credits.