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Many of the world's most successful and groundbreaking companies, including Google, Apple, and Facebook, rely on powerful sales operations to drive their success. Exceptional sales professionals are skilled communicators, enthusiastic problem-solvers, and vital contributors to organizational growth. The Business Development and Sales Graduate Certificate equips students for exciting careers in B2B sales across products, services, and concepts. The curriculum covers core sales methodologies, advanced negotiation techniques, and best practices for managing customer relationships and strategic accounts. Foundational courses in finance, communications, and B2B marketing complement cutting-edge instruction in sales technology and digital selling approaches. Participants will develop comprehensive business development strategies applicable across various organizational contexts. Through interactive role-playing exercises and practical case studies, students gain hands-on experience applying sales and business development techniques. As an Accredited Partner of the Canadian Professional Sales Association (CPSA), Conestoga College offers a program that fulfills all 35 required education hours for the Certified Sales Associate designation - the initial step in the CPSA's Graduated Certification Framework.
Duration: 1 year
Intake: May 2024
Location: Kitchener – Downtown
Qualification: Ontario College Graduate Certificate
A two- or three-year diploma or a degree from an accredited college or university.
English Language Requirements: