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The Marketing – Digital Engagement Strategy graduate certificate program equips business students with essential digital marketing expertise for today's competitive landscape. This program teaches you to assess technological trends, extract valuable insights from data, craft content management approaches, and implement strategies across paid, owned, and earned media channels. You'll also discover how to create and assess digital marketing initiatives that enhance customer engagement and foster impactful interactions to drive business success.
This college marketing program incorporates hands-on learning experiences with marketers, retailers, or client-serving agencies. These practical opportunities help refine your leadership, entrepreneurial, organizational, project management, and collaboration abilities while applying classroom knowledge in professional settings.
Through the program's curriculum, you can qualify for industry-recognized certifications including Google Ads and Google Analytics, while also preparing for Facebook Blueprint certification. The core competencies you acquire may also count as PDU credits toward earning an Online Marketing Certified Professional (OMCP) credential.