Wollongong,
NSW,
Australia
Type
Public
Degrees offered
Bachelor's Degree
Bachelor of Communication and Media (Marketing Communication and Advertising) in Wollongong Australia | University of Wollongong
University of Wollongong
|
Wollongong Australia
Visit institution website
for more information
Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
AUD
34,560
(c. USD24,259.5)
Attendance
Full-time
Full-time Duration
36 months
The disciplines of marketing, communications, and advertising work together to convey unified messages about goods and services across various platforms including TV, digital media, radio, and interactive experiences. These fields shape diverse audiences by guiding purchasing decisions and affecting perceptions, emotions, and consumption patterns.
Through this program, you'll explore how communication strategies and technological tools intersect with professional, societal, and governmental contexts. You'll examine worldwide economic and political factors influencing media sectors while gaining expertise in designing, implementing, and overseeing marketing initiatives. The curriculum develops competencies in crisis response, digital communication tools, brand promotion, media engagement, and reputation management - equipping you for roles in PR, advertising, and brand strategy.
Alongside fundamental coursework and your Marketing Communication and Advertising specialization, you can pursue an additional major from the options below. This dual focus will broaden your expertise and enhance your career prospects within media-related fields.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
International Baccalaureate: 25
ATAR-SR: 70
Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia. In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. This is particularly important for degrees which have a strong basis in Mathematics or Science.
IELTS Academic: 6.5 with 6.0 in all reading, writing, listening and speaking. TOEFL ibt: 86 with 18 in reading, 18 in writing, 17 in listening, 17 in speaking
ATAR-SR: 70
Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia. In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. This is particularly important for degrees which have a strong basis in Mathematics or Science.
IELTS Academic: 6.5 with 6.0 in all reading, writing, listening and speaking. TOEFL ibt: 86 with 18 in reading, 18 in writing, 17 in listening, 17 in speaking
Tuition
AUD
34,560