Brisbane,
QLD,
Australia
Type
Public
Degrees offered
Bachelor's Degree
Bachelor of Business Management -Marketing in Brisbane Australia | The University of Queensland
The University of Queensland
|
Brisbane Australia
Visit institution website
for more information
Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
AUD
50,560
(c. USD35,580.13)
Attendance
Full-time
Full-time Duration
36 months
This program will shape you into a versatile marketing expert.
You'll explore marketing tactics and consumer psychology, examining how personal traits, social influences, and cultural background impact buying choices.
Your curriculum will show you how to generate value through brand development, customer service strategies, and digital marketing analytics. You'll also examine advertising practices within frameworks of AI, ethical considerations, and targeted marketing approaches.
Pursuing this specialization will equip you for diverse marketing roles across sectors like hospitality, creative industries, commerce, and charitable organizations.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
Queensland Year 12 (or equivalent) General English subject (Units 3 & 4, C); and one of General Mathematics, Mathematical Methods or Specialist Mathematics (Units 3 & 4, C).
English language requirements
IELTS overall 6.5; reading 6; writing 6; speaking 6; listening 6. For other English Language Proficiency Tests and Scores approved for UQ
TOEFL IBT - Overall 87, listening 19, reading 19, writing 21 and speaking 19.
TOEFL PB - Overall 570, listening 54, reading 54, writing 59/5.
Pearsons - Overall Score of 64 and 60 in all sub bands.
BE - A minimum overall grade of 4 plus a minimum grade of C in all macro skills.
CES - Overall 176 and 169 in all sub bands.
OET is not accepted.
Tuition
AUD
50,560