Bachelor of Commerce - Marketing in Canberra Australia | The Australian National University

The Marketing major integrates elements from economics, business, psychology, sociology, and data analysis to evaluate consumer behavior and formulate effective business strategies.

Practical implementation of expertise

Students completing this marketing specialization will exhibit the ability to:

exercise sound judgment, strategic planning, and problem-solving in both academic and professional contexts;
adapt marketing principles, address industry challenges, and employ suitable decision-making approaches; and,
pursue continuous learning and professional growth through independent study and career advancement.

Program Objectives
Exhibit understanding of core marketing principles, methodologies, and their practical use with analytical depth, technical proficiency, innovative approaches, and strategic perspective

Utilize critical thinking skills by applying marketing expertise to solve industry challenges through data-driven solutions grounded in theoretical models, market research, and statistical evaluation