BA/Bachelor of Commerce - Marketing in Bentley Australia | Curtin University

This dual degree program allows you to pursue majors from both Arts and Commerce disciplines. Integrating arts and business education offers numerous advantages – such as fostering innovative thinking and developing versatile skills applicable to both creative and corporate professions. Arts education emphasizes creativity, problem-solving, communication abilities, and hands-on skills, with access to Curtin's state-of-the-art art, media, and performance facilities. Commerce studies, meanwhile, provide the essential skills and knowledge to become career-ready in your chosen field. Upon graduation, you will receive both a Bachelor of Arts and a Bachelor of Commerce, opening diverse career pathways both within Australia and globally. Marketing represents one of the most vital functions in any thriving business. It serves to distinguish products and services in the market, effectively engage target audiences, and develop strategies that optimize consumer value, sales, and profitability. Marketing professionals combine advertising, promotions, digital and social media marketing, public relations, retail strategies, and sales techniques to advance an organization's brand, products, and services. This major enables you to investigate the broad field of marketing, covering international and digital marketing, pricing strategies, promotional methods, and distribution channels. You will also examine competitor and consumer behavior to understand how marketing can anticipate customer demand for products, services, and concepts. The curriculum is regularly updated through consultation with leading industry organizations, ensuring your education aligns with evolving industry requirements.