Bachelor of Business - Marketing for the Digital Age in Brisbane Australia | James Cook University

Acquire the expertise to communicate effectively with your audience using traditional advertising, digital marketing, and social media. Your creative abilities and insight into human behavior will enable you to excel as a marketer, meeting customer demands or expanding your client base. Build industry expertise by designing sustainable marketing plans for actual businesses. Apply your versatile skills across private, public, and non-profit organizations to distinguish yourself in a competitive market. Understand how your choices directly impact an organization's achievements. You will gain the confidence to lead in business and grasp the fundamentals of a sustainable business model. Our lecturers' extensive professional networks and the Work Integrated Learning program guarantee you access to pertinent industry placements.

During your first year, you will take foundational courses applicable to all business majors. You can then customize your degree by choosing your major and potentially a minor to align with your interests.

To provide you with hands-on experience, you will begin preparing for Work Integrated Learning from your first year. Integrated throughout the program, career development resources ready you for the final-year capstone subject, where students can opt for an internship with a local business or a multidisciplinary project for an industry partner. Full-time employees have the alternative to undertake an independent project for their current employer.