Sydney,
NSW,
Australia
Type
Public
Degrees offered
Bachelor's Degree
Marketing centers on the exchange process, which is based on comprehending and meeting customer needs and desires. While frequently linked to competitive business settings, marketing strategy is also crucial for government and nonprofit entities. This major familiarizes students with fundamental marketing theories, consumer behavior, marketing communications, brand management, and strategic marketing. Graduates gain the abilities needed for marketing roles in various industries on a global scale. This major fulfills the educational criteria for becoming a Certified Practising Marketer and qualifying for membership with the Australian Marketing Institute (AMI).