BSc / Bachelor of Commerce - Marketing in Joondalup Australia | Edith Cowan University

Develop your creative abilities alongside strategic business management expertise, encompassing critical thinking, teamwork, communication, and problem-solving. You may also have the chance to undertake a work placement in your chosen field, providing early access to industry connections and hands-on insight into potential careers. Marketing is a fundamental aspect of every business. This major equips you with practical skills to research customer needs, launch products, develop and execute marketing strategies, and manage client relationships. You will learn how to attract new customers, maintain existing ones, and strengthen their connection with the product, brand, or organization. As a marketing student, you will gain hands-on experience in both traditional and digital media, utilizing industry-standard software, and build portfolios that highlight your capabilities. The program emphasizes local, national, and international contexts, preparing you to be globally competent upon graduation. Learning Outcomes: Apply broad marketing knowledge to various business scenarios, integrating international, global, and cultural viewpoints. Access, analyze, and critically evaluate relevant information to systematically address complex marketing challenges. Communicate marketing concepts, knowledge, and recommendations clearly and persuasively in written and oral forms, leveraging appropriate technology. Work effectively in teams to achieve tangible results. Generate innovative business ideas that adapt to opportunities and ongoing change. Reflect on feedback and self-assess performance to identify and plan for personal growth opportunities. Value professional conduct and/or civic engagement that demonstrates an understanding of the relationship between business ethics and corporate social responsibility.