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Join the converging fields of marketing and communications to shape your professional journey. The Master of Marketing Communications provides specialized knowledge and cross-disciplinary skills to help you succeed in this evolving field. This career-focused program, which includes an internship opportunity, blends marketing and communication competencies while preparing you for the digital era's shifting landscape. Graduates become innovative, thoughtful professionals ready to tackle industry challenges with hands-on expertise in content marketing, advertising, PR, and strategic communications. Created in collaboration with industry leaders, this program is jointly delivered by the Graduate School of Humanities and Social Sciences and Melbourne Business School.
Ideal for individuals who closely follow technological advancements and their influence on contemporary marketing and communications. If you seek to bridge theory with real-world application, this program will show you how to capitalize on opportunities locally, across Asia-Pacific, and globally. Gain insights into intercultural communication while honing professional abilities like report drafting, budget management, and strategic decision-making. Apply your learning through an internship, team-based capstone project, or by designing and completing an independent research initiative.
Entry requirements for the 200 point program (2 years full-time /4 years part-time)
To be considered for entry into this course, you must have completed an undergraduate degree (or equivalent) in any discipline with a Weighted Average Mark (WAM) of at least 70% (or equivalent). Disciplines often assessed as directly related to this course include media and communications, advertising, marketing, public relations, mass communication, and journalism.
Entry requirements for the 150 point program (1.5 years full-time / 3 years part-time)
To be considered for entry into this course, you must have completed one of: an undergraduate degree (or equivalent) in a directly relevant discipline with a Weighted Average Mark (WAM) of at least 70% (or equivalent), OR an undergraduate degree (or equivalent) in any discipline with a WAM of at least 70% (or equivalent) AND at least two years of documented, relevant work experience.
English language requirements:
IELTS (academic English Only): 6.5 (no band less than 6.0)
TOEFL Internet-based test: 79 + ; Writing 21; Speaking 18; Reading 13; Listening 13;
Pearson Test of English Academic: 58 + no communicative skill below 50
Cambridge English: Advanced/ Certificate of Advanced English (CAE): 176 + no skill below 169.