Brisbane,
QLD,
Australia
Type
Public
Degrees offered
Bachelor's Degree
Master of Marketing/Master of International Tourism and Hospitality Management in Southport Australia | Griffith University
Griffith University
|
Southport Australia
Visit institution website
for more information
Qualification
Masters Degree (Coursework)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
AUD
38,500
(c. USD27,056.65)
Attendance
Full-time
Full-time Duration
24 months
The dual Master's program in Marketing and International Tourism and Hospitality Management equips you with strategic marketing knowledge and operational expertise, allowing you to evaluate and make informed decisions in the fast-growing global service sector. By completing this combined program, you'll earn two Master's degrees simultaneously, advancing your professional journey. The International Tourism and Hospitality Management component cultivates crucial leadership abilities for service industry executives, including sophisticated business understanding, strategic vision, advanced management capabilities, and specialized sector expertise - all grounded in sustainable practices. You'll strengthen fundamental business competencies in financial planning, hospitality operations, and personnel management while gaining expertise in cross-cultural leadership. The Marketing degree component helps you establish and refine core marketing concepts and industry standards. You'll master contemporary marketing methods and digital tools applicable to consumer psychology, market analysis, and omnichannel marketing strategies. Your coursework will additionally guide you in developing strategic approaches to value creation, market positioning, and global competitiveness through brand management and digital marketing implementations.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
To be eligible for admission to the Master of Marketing/Master of International Tourism and Hospitality Management, a student must hold: a related Bachelor degree (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale); OR a related Graduate Certificate (or equivalent) from a recognised University (or another tertiary institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale).English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows: A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0 OR a minimum score of 575 on TOEFL OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19) OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only) OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English) OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.
Tuition
AUD
38,500