Sydney,
NSW,
Australia
Type
Public
Degrees offered
Bachelor's Degree
Master of Marketing - Entrepreneurship and Innovation in Melbourne Australia | La Trobe University
La Trobe University
|
Melbourne Australia
Visit institution website
for more information
Qualification
Masters Degree (Coursework)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
AUD
40,200
(c. USD28,251.35)
Attendance
Full-time
Full-time Duration
24 months
La Trobe's Master of Marketing positions you at the cutting edge of modern digital marketing. You'll cultivate both business acumen and leadership capabilities while mastering advanced marketing techniques. Acquire practical skills by working with emerging digital tools and conducting market research with data analytics. Explore how these resources can optimize an organization's reach and effectiveness. Strengthen interpersonal abilities alongside technical know-how, learning effective customer engagement strategies. Deepen your understanding of consumer behavior by studying the psychological, social, and cultural factors influencing buying choices. Build expertise in digital marketing while mastering industry standards. Develop proficiency in utilizing social media, content strategies, and digital channels for integrated marketing campaigns. The Master of Marketing offers customizable study paths to align with your professional goals. Select from diverse specializations such as entrepreneurial ventures, data science, or project leadership.
Evaluate and apply marketing principles to address strategic challenges, Demonstrate analytical proficiency in converting data into actionable marketing insights, Communicate marketing concepts effectively to facilitate critical analysis of complex industry issues
The digital revolution and social media landscape present abundant career prospects for marketing professionals.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
Successful completion of an Australian bachelor degree (or equivalent).
Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.
Selection criteria
Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.
IELTS Overall 6.5, no band less than 6.0
TOEFL Internet based (iBT): Overall score of 79 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing
Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.
Selection criteria
Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.
IELTS Overall 6.5, no band less than 6.0
TOEFL Internet based (iBT): Overall score of 79 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing
Tuition
AUD
40,200