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Modern marketing holds immense potential to create significant influence across various domains. It can shape business success, brand strength, and even affect wider societal and environmental contexts where companies function. This requires marketing experts who bring fresh, creative approaches while advancing the field through responsible and sustainable practices. For current marketing professionals or students, this program offers a chance to enhance your skills rapidly – potentially completing it in just one year. The Master of Applied Marketing features instruction from renowned academics and practitioners, delivering cutting-edge industry insights spanning advertising, corporate strategy, digital marketing, and value generation. Designed for working professionals, the flexible schedule includes daytime and evening classes, with all core subjects available online – some offering blended or intensive study options.
An Australian bachelor degree (or equivalent) with a major or minor** in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA).
OR
An Australian bachelor degree (or equivalent) and at least two years of relevant professional experience*.