BA in Music with Popular Music in Wayne United States | William Paterson University of New Jersey

A&R (artists and repertoire), marketing, representation, talent agencies, career development, artist partnerships, arts management, creative programming, event scheduling, brand strategy, financial planning, youth music programs, live event coordination, advisory services, intellectual property, music critique, business ventures, music festivals, talent management, product branding, digital platforms, music reporting, emerging technologies, audience engagement, media relations, online platforms, tech innovation, and more.

The Popular Music Bachelor of Arts program explores modern music trends worldwide while incorporating digital platforms and composition techniques. Graduates gain comprehensive expertise in the music business landscape, digital marketing strategies, international music perspectives, and fundamental songcraft and arrangement skills.

Learn directly from experienced music industry practitioners.
Customizable coursework to align with individual career aspirations.
International perspective on contemporary music trends.
Composition techniques and music creation for aspiring songwriters.
Comprehensive analysis of digital platforms in the music business.
Diverse professional opportunities across multiple sectors.