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Western Michigan University's strategic communication program equips students with essential knowledge and skills in both internal and external communications. This comprehensive curriculum addresses modern industry needs by fostering adaptable, well-rounded communication professionals. The degree requires foundational coursework followed by specialization in one of four tracks: public relations, leadership collaboration, diversity initiatives, or digital media. Starting fall 2021, the public relations specialization will also be offered as a complete online program.
A first-year applicant is a student who is applying for admission and who has not attempted or earned any college credit after graduating from high school/secondary school (or earned equivalent).
Minimum English proficiency test scores:
Test of English as a Foreign Language (TOEFL): 71 iBT
International English Language Testing System (IELTS) Academic: 6.0
Pearson Test of English, Academic Module (PTE): 48
Michigan English Test (MET): 48
Application deadlines:
Fall: June 15; Spring: October 15