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This program caters to employed professionals who have accumulated multiple years of workplace experience. It provides focused instruction on the key aspects of product/service pricing, promotion, and distribution to end consumers. Industry practitioners serve as instructors, blending real-world knowledge with academic rigor. Alongside six marketing-focused classes, the curriculum incorporates three mandatory courses covering accounting, economics, and management principles. Students must complete all six primary marketing courses on-site at Webster University. Upon maintaining a minimum C grade in every course and achieving a 2.5 cumulative GPA, participants earn a marketing certificate. Note: Students cannot simultaneously pursue both a marketing-focused bachelor's degree and this certificate program.