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The Bachelor of Science (BS) in Business Administration program examines businesses as interconnected systems where different functional areas collaborate to achieve strategic objectives in a competitive landscape. The Walker School's BSBA program aims to equip graduates with the expertise and abilities to advance professionally across diverse business settings. Learners can opt for the general BSBA track or select from multiple concentration options. The Management (BA) with a marketing focus readies students for various marketing careers, spanning brand management, product innovation, advertising, digital strategies, and customer engagement. The curriculum covers how companies generate value through key marketing functions: consumer behavior analysis, pricing strategies, promotional campaigns, product design, distribution channels, and market research.