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This program features specialized courses that guide students through the complete merchandising cycle, encompassing planning, procurement, logistics, and sales across manufacturing, wholesale, and retail sectors. Participants in this track gain comprehensive knowledge of the industry, from material sourcing to end-consumer interactions. The curriculum covers essential topics including product creation, store presentation techniques, merchandising tactics, trend analysis, shopper psychology, purchasing methodologies, promotional strategies, store operations, and global commerce.
Degree requirements include maintaining at least a 2.0 overall GPA and earning a C grade or higher in all AMDT classes. Students may retake a course only once. All mandatory courses in these programs must be taken for letter grades; pass/fail options are not permitted.