Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
The Master of Science in Business with a marketing management specialization enables students to explore both theoretical and practical aspects of marketing. This program highlights key areas like brand strategy, data analysis, and understanding consumer behavior within competitive markets. Those drawn to studying marketing's conceptual and hands-on elements will find this master's program ideal. The curriculum specifically focuses on brand development, digital marketing strategies, and acquiring deep consumer and market insights.
Transcripts from each college/university attended
A statement of intent
A current resume
Three letters of recommendation
Submitting a GMAT or GRE score for consideration is optional
International applicants that have not completed a bachelor's degree or higher from a university or college in one of the countries outlined by VCU International Admissions here must submit a qualifying English proficiency score. Please note the School of Business score requirements are higher than the minimum listed for all VCU programs.