San Marcos,
TX,
United States
Type
Public
Degrees offered
Bachelor's Degree
The Master of Science (M.S.) program in Merchandising and Consumer Studies equips future product developers, retail leaders, and consumer research experts with the skills to drive impactful decisions in economic, social, and environmental resource stewardship. We aim to develop graduates who meet Texas's evolving workforce demands in consumer-focused fields. Expanding upon undergraduate knowledge, our graduate curriculum fosters analytical skills, critical reasoning, and comprehensive problem-solving abilities essential for navigating today's dynamic consumer-driven marketplace.