Richmond,
VA,
United States
Type
Public
Degrees offered
Bachelor's Degree
BSc (B.S.) in Marketing- Marketing Communication and Analytics in Richmond United States | Virginia Commonwealth University
Virginia Commonwealth University
|
Richmond United States
Visit institution website
for more information
Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
39,884
Attendance
Full-time
Full-time Duration
48 months
The marketing major provides students with comprehensive knowledge of modern marketing principles and applications. The marketing communication and analytics specialization emphasizes the role of both conventional and digital media strategies in today's business environment. Through careful course selection, students can customize their studies to align with their unique experiences, goals, and professional ambitions. The curriculum incorporates diverse teaching methods such as lectures, discussions, case studies, and hands-on fieldwork. Program graduates pursue careers in various business sectors including brand management, advertising, sales, market analysis, public relations, and retail.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.0
Qualification Requirements
VCU applications for admissions and scholarship consideration will be reviewed based on academic performance at an accredited high school or on GED scores. The college preparatory curriculum is highly preferred. Extracurricular activities and employment experience may strengthen an application. Essays are required of all applicants and must be submitted with the Common Application. At least one recommendation is preferred for all applicants. Applicants will be asked to submit recommender information before submitting the Common Application. Recommenders will be sent an email on the applicant’s behalf requesting a recommendation. First-year applicants are required to submit an up-to-date high school transcript (including senior-year curriculum and grades, if available). GED holders must submit their official GED scores.
Test of English as a Foreign Language (TOEFL) - Minimum score of 70 IBT
International English Language Testing System (IELTS) - Minimum score of 6.0
Duolingo Test - Minimum score of 105
Other Test - Pearson Test of English - Minimum score of 53
Tuition
USD
39,884