BA in Advertising and Public Relations in Tampa United States | University of Tampa

The Bachelor of Arts in Advertising and Public Relations equips students with skills for careers and further studies in strategic communication fields.

This adaptable program caters to both creatively inclined students and those focused on the business aspects of advertising and PR. Foundational courses cover advertising, marketing, public relations, journalism, cultural studies, visual design, writing, production, and strategic thinking. Students can select electives aligned with their personal interests, including specialized concentrations or cross-disciplinary options.

The customizable curriculum allows students to shape their educational path according to their career goals. Marketing-oriented students frequently choose business electives, while aspiring art directors may prioritize art and communication courses. Those pursuing copywriting might emphasize writing classes, and students interested in political PR can focus on government and international relations. The program also offers separate minors in advertising and public relations.

For those considering advanced studies, the major establishes theoretical groundwork in mass communication, ethics, cultural analysis, journalism, visual design, and digital media. Students can further expand their theoretical understanding through elective courses in communication and related disciplines.