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To comprehend how texts function—whether printed or digital, on paper or screens—rhetoric provides a valuable framework. This discipline examines the connections a text establishes between its creator and readers. Adopting a rhetorical perspective aids in text composition by offering a systematic method to determine how your writing can achieve its intended purpose. It also facilitates analysis of others' works: what do textual choices reveal about the author's perception of their audience, beliefs, values, and cultural context?
Track B courses combine rhetorical, writing, cultural, and literary theories with extensive writing practice, fostering students' development as reflective, skilled, and principled communicators. Our instructors bring expertise in rhetorical theory and publishing experience (both print and digital) to guide students in crafting their communication careers.