BSc in Consumer Behavior and Marketplace Studies in Madison United States | University of Wisconsin-Madison

The Consumer Behavior & Marketplace Studies program combines cutting-edge technology with in-depth research to enhance worldwide customer interactions. This science degree merges business acumen with data analysis, creative thinking, trend analysis, and technological applications. Learners acquire expertise for thriving in a sector that drives economic growth and provides diverse career paths, from e-commerce to social media commerce. Our seasoned instructors lead students through an adaptable, engaging curriculum designed for success in this fast-paced, international field.

Discover commerce and technology through a human-centered lens. As a CBMS student, you'll master techniques to study, enhance, and interpret international consumer behavior with mentorship from SoHE's faculty of industry specialists and scholars. The curriculum blends quantitative methods with retail studies, consumer science, and business fundamentals.