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Modern cartographers are not merely explorers documenting unknown territories of the past - we are creative professionals, data visualization experts, digital storytellers, and versatile technologists. In today's data-rich world where location intelligence powers countless applications, the UWMadison Cartography and GIS program equips students with both theoretical knowledge and practical expertise to leverage spatial data for addressing critical societal challenges. The curriculum spans from visual communication principles and interactive web mapping to processing large datasets and creating location-aware applications, with hands-on labs featuring cutting-edge cartographic and geospatial tools. While the Earth's surface may appear fully mapped, the constant evolution of information systems and global changes means cartography and GIS professionals play an increasingly vital role in interpreting our transforming world.