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The MSM is a 10-month, STEM-designated program blending classic marketing fundamentals with modern data analytics instruction. This transformative degree delivers practical analytical skills. Rooted in marketing analytics, we equip you for today's evolving marketplace—where data, strategy, and execution converge. You'll develop both qualitative and quantitative expertise to interpret information, extract valuable insights, and create impactful business strategies.
The MSM features intimate, cohort-based learning with distinguished professors. Designed by active marketing professionals, our program includes immersive coursework where students tackle real-world challenges faced by actual companies.
Students must have a bachelor’s degree from a regionally accredited institution in the United States or a comparable degree from a foreign academic institution. A grade point average of at least 3.00 in upper-division (junior- and senior-level) coursework and in any graduate work already completed.
The minimum scores considered acceptable for admission by the Graduate School are:
TOEFL: 79 on the Internet-based test (iBT)
IELTS: An overall band of 6.5 on the Academic Examination