MSc in Marketing in Philadelphia United States | Drexel University

The landscape of marketing has undergone significant transformation due to advancements in artificial intelligence, big data, digital platforms, analytics, robotics, and social media. Modern marketers must navigate an environment where consumers wield greater power through diverse media and purchasing channels. This new era also demands enhanced technical skills from marketing professionals.

To address these industry demands, Drexel LeBow's Master of Science in Marketing now offers two STEM-designated specializations in digital marketing technology and marketing technology/analytics, along with a new seminar course on marketing technology. The program builds expertise in strategic marketing, consumer insights, global marketing, and research methodologies. Students gain practical experience through consulting projects integrated into coursework and case competitions evaluated by industry leaders.

Designed for flexibility, the MS in Marketing program lets students shape their education around professional aspirations. Beyond five foundational courses, participants can select from three specialized concentration tracks.