Austin,
TX,
United States
Type
Public
Degrees offered
Bachelor's Degree
Master of Business Administration in High Tech Marketing in Austin United States | University of Texas at Austin
University of Texas at Austin
|
Austin United States
Visit institution website
for more information
Qualification
Masters Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
42,852
Attendance
Full-time
Full-time Duration
24 months
Getting to know the Texas McCombs community in person offers invaluable perspective on how well you'll connect with our MBA program's culture. Attend one of our on-campus events to interact with admissions staff, current students, and our renowned faculty. Over the following two years, you'll discover endless possibilities to learn, evolve, and reinvent yourself. You'll accelerate your career trajectory, broaden your professional connections, and refine your leadership abilities. All this happens in Austin, Texas - one of America's most vibrant and forward-thinking cities. Upon graduation, you'll possess the expertise to pursue any ambition. McCombs School of Business's Full-Time MBA program enables deep engagement with academics, discovery, and forming lasting bonds with peers. Your classes will be held at Rowling Hall on UT Austin's campus, with a customizable curriculum offering 20 specialization areas, including 14 STEM-certified options.
Technology sectors evolve rapidly, with frequent disruptive changes becoming standard rather than exceptional. Consequently, marketing professionals must adeptly handle swift product launches while sometimes managing the discontinuation of other items in the same line. Their crucial role involves transforming technical offerings into customer-centric solutions that stand out in increasingly crowded markets. Simultaneously, tech marketers perform traditional functions like market segmentation, targeting, positioning, and providing sustained marketing support for company products. In certain fields, high-tech marketing parallels consulting work, with some firms maintaining dedicated internal consulting divisions (such as 3M's approach).
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
Obtain copies of your official transcripts, have official test scores sent to UT Austin, or submit a test waiver petition.
Complete your Texas McCombs MBA application by the submission deadline for the round in which you are applying. This includes all relevant application components - essay, transcripts, self-reported test scores, letter of recommendation, resume, etc.
All Full-Time MBA applicants are required to submit a GMAT, GMAT Focus, GRE, or EA score. We will waive the testing requirement if:
An expired (taken 5+ years ago) GMAT, GRE, or EA score is submitted or
General Test Waiver (merit-based) is approved
Within your application, you will provide your professional resume. We strongly suggest that all applicants have at least two years of full-time post-bachelor's work experience (not internships). Full-time work experience is calculated up until the time of enrollment (the start of classes). This encompasses all work completed since your bachelor's degree, including teaching, military service, and government experience (e.g. the Peace Corps).
Cover Letter and Optional Statement
We require one recommendation from a person who has supervised your work and/or assessed your performance. The Admissions Committee limits each application to one letter of recommendation and cannot accept additional recommendations.
The Graduate School requires applicants to have earned a bachelor's degree from a regionally accredited institution in the United States or a comparable degree from a foreign academic institution.
A grade-point average (GPA) of at least 3.0 (on a 4.0 scale) or a comparable GPA in upper-division workjunior- and senior-level coursesand in any graduate work already completed is also required.
TOEFL: 79 on the Internet-based test (iBT)
IELTS: An overall band of 6.5 on the Academic Examination
Complete your Texas McCombs MBA application by the submission deadline for the round in which you are applying. This includes all relevant application components - essay, transcripts, self-reported test scores, letter of recommendation, resume, etc.
All Full-Time MBA applicants are required to submit a GMAT, GMAT Focus, GRE, or EA score. We will waive the testing requirement if:
An expired (taken 5+ years ago) GMAT, GRE, or EA score is submitted or
General Test Waiver (merit-based) is approved
Within your application, you will provide your professional resume. We strongly suggest that all applicants have at least two years of full-time post-bachelor's work experience (not internships). Full-time work experience is calculated up until the time of enrollment (the start of classes). This encompasses all work completed since your bachelor's degree, including teaching, military service, and government experience (e.g. the Peace Corps).
Cover Letter and Optional Statement
We require one recommendation from a person who has supervised your work and/or assessed your performance. The Admissions Committee limits each application to one letter of recommendation and cannot accept additional recommendations.
The Graduate School requires applicants to have earned a bachelor's degree from a regionally accredited institution in the United States or a comparable degree from a foreign academic institution.
A grade-point average (GPA) of at least 3.0 (on a 4.0 scale) or a comparable GPA in upper-division workjunior- and senior-level coursesand in any graduate work already completed is also required.
TOEFL: 79 on the Internet-based test (iBT)
IELTS: An overall band of 6.5 on the Academic Examination
Tuition
USD
42,852