Master of Education in Sport Management in Austin United States | University of Texas at Austin

Our Sport Management master's programs equip students for careers across the sports industry. Emphasizing the business aspects of athletics, graduate students develop essential skills for thriving in professional sports organizations. The curriculum includes courses in marketing, event coordination, sports analytics, ethics, legal issues, sports media, and strategic development. We encourage applicants from diverse academic backgrounds who share enthusiasm for sports, recreation, and physical fitness.
The On-Campus Sport Management master's program begins with cohort-based learning, where students complete five core courses and one elective in their first year. The second year features a semester-long internship (equivalent to six credit hours), the final core course (Strategic Management), and additional electives.
Before arriving on campus, you'll be paired with an academic advisor. Regular semester meetings are required for course registration and progress tracking. Discuss your professional aspirations with your advisor to select electives that support your career objectives. Important: The internship placement requires completion of all first-year core courses.
Review internship requirements during your first year to secure a position matching your career interests. In exceptional cases, some students may receive approval for summer internships between their first and second years.