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The sports industry offers diverse career paths, demanding specialized expertise in marketing, finance, economics, management, communications, and sports-related law. As athletic directors, sports marketers, and event managers increasingly seek master's degrees in sports management, our program delivers comprehensive knowledge applicable to all levels—from community leagues to professional organizations. This 30-credit master's program, available fully online or on-campus, is thesis-free and tailored for working professionals.
Leadership in sports starts with our administrative coursework, which equips students for real-world careers. Distinct from general business degrees, our kinesiology and sports management master's program with a sports focus directly applies business principles to sports-specific challenges. The exercise science track, meanwhile, prepares graduates for careers in human performance training.
Depending on your chosen specialization, you'll examine contemporary sports topics, facility operations, and legal considerations. Discover career options ranging from doctoral research to leadership roles in collegiate athletics, sports medicine, marketing, community engagement, and beyond. Our experienced faculty will guide you in crafting a personalized study plan focused on your preferred specialization.