Columbia,
SC,
United States
Type
Public
Degrees offered
Bachelor's Degree
BSc in Business Administration - Marketing (Columbia) in Columbia United States | University of South Carolina
University of South Carolina
|
Columbia United States
Visit institution website
for more information
Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
37,014
Attendance
Full-time
Full-time Duration
48 months
Learners will gain expertise in consumer behavior concepts and how businesses apply this knowledge to enhance marketing strategies via advertising, product development, and promotional campaigns.
Participants will comprehend both psychological and environmental elements affecting purchasing decisions.
They will acquire skills to perform market studies, encompassing questionnaire creation, sampling methods, and data gathering, processing, and organization.
Students will cultivate competencies to evaluate and make sense of marketing research findings.
They will learn to present market analysis outcomes clearly and persuasively.
Participants will grasp the fundamentals of strategic marketing planning and implementation.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.0
Qualification Requirements
Completed application (including essay and activities section)
Official secondary transcripts must be from all secondary schools.
International Baccalaureate Diploma - Overall 26 or higher.
IELTS - minimum score 6.5
TOEFL - (iBT) - minimum score of 77.
Official secondary transcripts must be from all secondary schools.
International Baccalaureate Diploma - Overall 26 or higher.
IELTS - minimum score 6.5
TOEFL - (iBT) - minimum score of 77.
Tuition
USD
37,014