BSc in International Business - Marketing in Boston United States | Northeastern University

Marketing students at the D'Amore-McKim School of Business gain insights into how brands, consumers, and companies influence business outcomes and societal impact through value creation, communication, and delivery. This program combines analytical thinking, creative problem-solving, and hands-on learning. Learners benefit from guidance by distinguished faculty members who are committed to developing future marketing innovators.

The marketing specialization challenges students to view marketing as a catalyst for business expansion while emphasizing responsible and sustainable approaches that benefit both organizations and communities. Core requirements include foundational courses in marketing research or consumer data analysis, complemented by customizable electives aligned with individual career aspirations. This program equips graduates with expertise for diverse career paths such as digital marketing leadership, social media strategy, market analytics, business consulting, user experience design, content development, consumer behavior research, sales leadership, and product/brand stewardship.