Master of Business Administration in Marketing - Brand Management in Rochester United States | University of Rochester

Earning an MBA from Simon Business School goes beyond obtaining a credential—it's about achieving transformative clarity. We take pride in delivering a Full-Time MBA program with a distinctly analytical focus, providing the environment to reflect, refine, and embrace challenges. This happens within our purposefully intimate and diverse community at the University of Rochester.
Our tailored MBA curriculum allows you to choose courses aligned with your professional goals through concentrations in Finance, Consulting, Marketing, and General Management. Within these areas, we offer specialized MBA paths that combine academic coursework, experiential learning, and career development, alongside 10 minors that strengthen sought-after analytical abilities.
As the first U.S. MBA program to provide STEM designation across all specializations, we demonstrate analytical and quantitative excellence to employers. International students benefit from extended Optional Practical Training (OPT) eligibility—up to three years without H1B sponsorship when employed in STEM-qualified positions.
Simon's academic reputation rests on its rigorous analytical foundation. We'll teach you how economic principles, paired with quantitative methods, create a data-driven framework for decision-making. You'll learn to define challenges precisely, identify market-shaping patterns, and leverage data for persuasive leadership. Recognized globally for quantitative, economics-based education, our MBA program blends analytical coursework with practical experiences. Our courses deliver the skills to interpret, articulate, and anticipate business dynamics while maintaining global relevance. Through project-based learning with real-world applications, you'll immediately implement classroom knowledge. Simon further enhances learning through international immersion programs featuring academic study, executive dialogues, and corporate visits worldwide.
Successful brand managers must fluidly integrate qualitative insights, quantitative analysis, creative thinking, and strategic evaluation. Simon's marketing concentration with brand management specialization develops influential marketers capable of driving measurable results across all stakeholder groups.