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Wharton's doctoral program provides students with a unique interdisciplinary setting to formulate innovative ideas and theories while honing analytical skills to assess them. Faculty engage in diverse research fields that intersect with initiatives and centers across Wharton and other university departments. Recent studies have explored topics like consumer cognition, measuring customer preferences, marketing decision tools, developing new products and services, and the impact of social media on consumer behavior. The Marketing Program mandates foundational knowledge in business disciplines, programming, calculus, and matrix algebra.
Applicants must have completion of diplomas or degrees.
A strong command of the English language is necessary for successful study at Penn. Applicants whose families do not speak English at home, or applicants who have not attended a high school or secondary school where the primary language of instruction is English, are asked to take the TOEFL, the Test of English as a Foreign Language, administered by the Educational Testing Service. In the event the TOEFL is not readily accessible, Penn will accept results from the IELTS, the International English Language Testing System.