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Wharton students focusing on marketing can pursue a dual concentration by completing four courses in the Annenberg School of Communication, which will appear as a secondary concentration on their transcripts. To qualify for this communication concentration, students must first declare marketing as their primary focus—communication cannot stand alone as a primary concentration. From advertising campaigns to digital strategies and market analysis, marketing experts need strong communication skills to effectively share information. This dual program enhances the core marketing curriculum, equipping students with advanced knowledge for careers or further academic pursuits.
International applicant should have completed a program of secondary education that would enable you to enter a university in your own country (e.g., A-levels, Abitur).
A strong command of the English language is necessary for successful study at Penn. Applicants whose families do not speak English at home, or applicants who have not attended a high school or secondary school where the primary language of instruction is English, are asked to take the TOEFL, the Test of English as a Foreign Language, administered by the Educational Testing Service. In the event the TOEFL is not readily accessible, Penn will accept results from the IELTS, the International English Language Testing System.