BSc in Business - Marketing (Digital Marketing) in Chicago United States | DePaul University

Digital marketers, demonstrating a 39% growth rate, now rank among the most crucial roles in the marketing field. Projections indicate marketing communications budgets will surpass 120 billion by 2021, with digital advertising accounting for 29% of that total. Notably for DePaul's students and workforce, Illinois stands as the third-largest employer of digitally skilled professionals. Every organization, regardless of size or profit status, requires digital marketing to thrive. The Marketing Department provides a Digital Marketing Concentration to equip students for success in this field. Businesses fundamentally aim to profitably fulfill customer demands. Through diverse courses, the Marketing Department enhances students' abilities to assess and address marketing challenges. Effective marketing demands research expertise, market analysis skills, and the capacity to create products and services that meet or predict consumer needs. The undergraduate Marketing program prepares students for rewarding careers by imparting the knowledge and skills to recognize marketing issues and craft customer-focused solutions.